What does your brain do when you hear the word ‘pepper’? What about ‘grasp’? Or ‘hat’? All these words fire up not just your language circuits, but different senses through other relevant brain circuitry. ‘Pepper’ activates your taste circuits. ‘Grasp’, your motor movement circuits. ‘Hat’ – visual circuits. Whatever you...
Stories as light, web or glue. Do you use stories or case studies as part...
Persuading Through Data And Stories Updated 2019 When your goal is to persuade your audience...