What does your brain do when you hear the word ‘pepper’? What about ‘grasp’? Or ‘hat’? All these words fire up not just your language circuits, but different senses through other relevant brain circuitry. ‘Pepper’ activates your taste circuits. ‘Grasp’, your motor movement circuits. ‘Hat’ – visual circuits. Whatever you...
Persuasion is a crucial part of our everyday communication, whether at work or socially. And...
Want to increase your persuasiveness? A large 2012 review* of 42 studies involving 22,000 people...