Do you show up on LinkedIn videos? Whether you’re already cranking them out regularly, or wondering if it’s really worth it—
Video is probably the most effective way to build presence, trust, and visibility on the platform right now.
I was reluctant when I started out with video in general – especially on LinkedIn where I felt it mattered a lot more how I came across – and 2 things in particular got in my way to begin with:
- Lighting!
- Getting my key ideas across well in under a minute.
During my recent 30 minute LinkedIn Live with Lynnaire Johnston, we explored how to confidently and authentically show up on video—without needing a studio or a script.
Some of the biggest takeaways from our chat:
Why Video Matters on LinkedIn Now
LinkedIn has been steadily investing in video tools over the past 18 months. That means more features, more reach—and more opportunity.
Video helps people feel like they know you. It’s not just about what you say, but how you say it—your energy, your body language, even your tone… they all contribute to trust.
With organic reach becoming even more competitive – you may have seen organic reach dropping recently yourself – video gives you that edge. You’re no longer just a profile—you’re a person.
Tips for Showing Up with Confidence
A common question we hear is: “Can’t I just be myself on video?”
Yes—but your screen version of “yourself” often needs a bit more energy to actually get through the screen effectively.
A few practical tips:
- Frame it right: Avoid the “floating head” effect! Show your shoulders and even some torso if you have the space. And hands—we love to see some non-verbal communication!
- Mind the gestures: however, be intentional with your hands. Rather than what I call a “flailer”! Too much movement is distracting. I even hold onto my hands sometimes to keep them calm.
- Use captions: pretty much essential. Add them directly in LinkedIn or upload your own. Especially as most people are watching on silent.
- Create a strong thumbnail: Before recording, pause and smile. Later, use that frame for your cover image—with the title in large text for mobile visibility.
- Keep it short: 60–120 seconds is plenty. Respect your viewer’s time and stay focused.
You Don’t Need to Be Perfect—Just Present
Confidence on video isn’t about being polished—it’s about being present and trusting that you have something of value to add.
So whether you’re:
- Using sticky notes with brief prompts to stay on track.
- Imagining a friendly face behind the lens, or
- Rewatching your videos to improve…
The aim is progress, not perfection.
Many of us—myself included—didn’t love video at first (understatement!).
But when you start showing up consistently, people start to feel like they know you.
And that creates the kind of connection you can’t replicate with text or even still images alone.
If you’re building your voice, your brand, or your business—video on LinkedIn is a tool worth using.
Watch the full LinkedIn Live replay here
Step Up | Be Heard | Stand Out